Growing Up With Games

Growing up with games was always exciting, while i thought we were having free time, teachers were really testing our knowledge. Advergaming allows students to play virtually online fun but educational games. I remember in elementary school we played this game Oregon Trail where we were able to learn about U.S. History but actually interact and enjoy what we were learning. You would cross valleys and trails learning about different places while riding on a wagon collecting food and supplies with fellow friends. Not only did it help in history but also mathematics when it came to cost of goods. I found that using educational games in school, students were wanted to play and wanting to learn since they were involved. The history game I learned some information but nothing that I will recall of now but games that I played on computers related to math or spelling really helped me excel in my work. I assistant teach kindergarten and majority of the classes have reading or mathematics there students complete daily and it records their growth throughout the year.

In advertising, advergaming is a great tool to promote a product. For instance, if you go to McDonalds.com there is a person in a chicken suit that will do whatever you tell it to. If you typed in dance, then the chicken would dance. If you typed in sleep, the chicken would go to sleep. While some may thought it was all fun and games, throughout the whole game it was a ad to reel you in to go to McDonalds. Advertising can be sneaky but very affective! So by the use of advergaming it will be a great way to reach specific target markets.


This video is a great example of advergaming where young children are able to play online video games while learning how to write, read, spell, and use pronunciation. It is a very fun and has so many learning choices. Along with enhancing to next level by keeping track of your scores. Take a look!